“It’s basically about inclusion,” said Reid, who is engaged to Carly Grenfell. She hopes that her hat this week will help spark conversation.
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Reid, 33, is also a pro ambassador for Athlete Ally, an organization that works to educate athletic communities to champion LGBTQI+ equality. We are especially excited to bring the Pega Pride logo to professional golf to coincide with Pride month in June.” We look forward to supporting these two highly-focused pros as they help bring our message into the mainstream. “Marc Leishman and Mel Reid are the perfect partners to help us carry this message to businesses and people around the world. “Whether in golf or business, crushing complexity is critical to driving success and performance,” said Tom Libretto, chief marketing officer, Pegasystems. Reid and PGA Tour player Marc Leishman are the company’s inaugural brand ambassadors. Pegasystems Inc., an American company based in Cambridge, Massachusetts, develops software for customer relationship management, digital process automation and business process management.
“It’s one of the first times that a pride logo has been displayed in our sport.” That hasn’t always been the case with past sponsorships. In Pega, Reid not only found financial backing, but a partner that supports her passion to promote diversity and inclusion. Women’s Open, Reid’s hat will feature Pega’s Pride logo throughout LGBT Pride Month in June. Sponsorships can be hard to come by in the women’s game, even for Solheim Cup veterans.īeginning this week at the U.S. At times, she has worn a blank hat while in contention. SAN FRANCISCO - Mel Reid’s hat has made a statement before at major championships.